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Sending Mass SMS

The Send mass SMS feature is available if you subscribe with our Professional plan or above. If you don't see this feature, please contact your SYSAdmin.

Sending Mass SMS

The mass SMS feature uses the data from the form as a phone book to send SMS messages to the "Phone" field of all (or filtered) data, such as promotional offers or announcements. (This service requires the purchase of additional credits, please refer to the SMS Fee Charged for detailed information.)

To use this feature, the form needs to have a Phone Field and the field values should adhere to a specific phone number format.

In the List Page > Tools > Share > Send SMS, a pop-up window will appear where you can purchase credits. Then, select the phone number field as the "Recipient" and enter the content you wish to send. The system will send SMS messages to all the numbers in that field.

If you want the subject and content of the SMS to be customized based on the field values of each record, such as displaying the customer's name in the SMS, you can use variables. For example:

Below is the list of variables you can use in the SMS content::

Variable Description
{{AP_NAME}} Your Ragic account name
{{USER_NAME}} Name of sender
{Field ID}} Value of the field
{{Field Name}} Value of the field

If there are duplicated field names on the sheet, please use {{FIELD ID}} to retrieve the field value instead.

SMS Fee Charged

Ragic uses Twilio's service to send mass SMS. To use this feature, you must purchase SMS credits in Ragic so that the actual cost of each SMS sent (the fee charged by Twilio) will be deducted from your total purchased credits.

For information on the fees charged for each SMS in Twilio, please visit Twilio's official website:

Below is the screenshot from Twilio's official website showing the cost of each message sent to German domestic telecommunications (in US$).

SMS Character Limit

The character limit for a single SMS message is 160 characters, however, most modern phones and networks support concatenation and segment and rebuild messages up to 1600 characters. Messages not using GSM-7 encoding are limited to 67 characters.

We recommend you check any mass messages in this tool before you send them out. It will flag any UCS-2 characters to avoid you being double charged for messages.

When you send a SMS message over 160 characters the message will be split. Large messages are segmented into 153 character segments and sent individually then rebuilt by the recipients' device. For example, a 161-character message will be sent as two messages, one with 153 characters and the second with 8 characters.

If you include non-GSM characters like eastern characters in SMS messages, those messages have to be sent via UCS-2 encoding. Messages containing any UCS-2 characters are limited to 67 characters and will be concatenated into 67-character message segments, even if the messages contain less than 160 characters.

Formatting Phone Numbers to Send SMS

If the recipients' phone numbers are all from a single country, you can use the local standard representation for the field values, such as the US format (555) 555-1234. When selecting the recipient, choose "United States", and the system will automatically convert the numbers to the international format and send the SMS. However, if the field values contain phone numbers from multiple countries, you will need to select "International" as the recipient. In this case, all numbers must be in international format for the SMS to be successfully sent. For example, a French number 05 12 34 56 78 would need to be written as +33512345678.

If you have a "Phone" field already, you may use string formulas to retrieve international format.

For example, the "Phone" field locates in A2 with format 310-123-4567, you can create an SMS free text field with formulas: "+1"+LEFT(A2,3)+MID(A2,4,3)+RIGHT(A2,4)

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